Here are eight resources for writing a restaurant business plan, along with a brief comparison of their features and the finished product they provide:
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The U.S. Small Business Administration (SBA) has a guide on how to write a business plan for a restaurant, which includes a template and sample business plan: https://www.sba.gov/starting-business/write-your-business-plan/section-by-section-outline-of-a-business-plan/write-your-restaurant-business-plan. This resource provides a detailed outline of what to include in a restaurant business plan, as well as a sample plan to help you understand how to organize your own plan.
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The National Restaurant Association has a restaurant business plan guide and template on their website: https://www.restaurant.org/Downloads/PDFs/Operations/Starting-a-Restaurant/Starting-a-Restaurant-Business-Plan. This resource provides a comprehensive guide to creating a business plan, including tips on how to research and analyze the market, develop a marketing strategy, and finance your restaurant. The template provided includes specific sections for a restaurant business plan.
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Bplans also has a restaurant business plan template and guide that you can use as a reference: https://www.bplans.com/restaurant-business-plan-template/. This resource provides a detailed template for a restaurant business plan, along with a step-by-step guide on how to write each section.
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SCORE is a non-profit organization that provides free business mentorship and resources, including templates and guides for creating a business plan. They have a specific template for restaurant business plans: https://www.score.org/resource/restaurant-business-plan-template. This template includes specific sections for a restaurant business plan, such as a market analysis, marketing strategy, and financial projections.
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The Restaurant Insider has a restaurant business plan template and guide on their website: https://www.restaurantinsider.com/restaurant-business-plan/. This resource provides a comprehensive template for a restaurant business plan, along with a step-by-step guide on how to write each section.
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The Food Service Warehouse has a restaurant business plan template and guide on their website: https://www.foodservicewarehouse.com/restaurant-business-plan/. This resource provides a template for a restaurant business plan, along with tips on how to conduct market research, develop a marketing plan, and create financial projections.
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The National Restaurant Association Educational Foundation (NRAEF) has a restaurant business plan template and guide on their website: https://www.nraef.org/business-resources/business-tools/restaurant-business-plan. This resource provides a detailed template for a restaurant business plan, along with a step-by-step guide on how to write each section.
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RestaurantOwner.com has a restaurant business plan template and guide on their website: https://www.restaurantowner.com/library/restaurant-business-plan/. This resource provides a template for a restaurant business plan, along with tips on how to conduct market research, develop a marketing plan, and create financial projections.
In terms of the finished product, all of these resources provide templates and guides that can help you create a comprehensive restaurant business plan. Some resources, such as the SBA and NRAEF, provide more detailed outlines and sample plans, while others, such as RestaurantOwner.com, focus more on specific tips and strategies for conducting market research and developing a marketing plan. Overall, any of these resources should be able to help you create a professional and well-organized restaurant business plan.
We created an example using a fake restaurant Burger Haven and puposing its location be Houston Texas.
Executive Summary
Our new hamburger restaurant, Burger Haven, will be located in the busy shopping mall in downtown Houston, Texas, with easy access to parking and high foot traffic. We will be serving a variety of delicious burgers, fries, and shakes, as well as a selection of craft beers and cocktails. We will be open for lunch and dinner, and with our liquor license, we will be able to stay open until 1am on weekends. Our goal is to become the go-to spot for hamburgers and craft beer in Houston.
Market Analysis
Houston has a thriving food scene, with a variety of restaurants offering a range of cuisines. However, there is currently a lack of quality hamburger options in the downtown area, and we see an opportunity to fill this gap in the market. Our location in the shopping mall, with its high foot traffic and ample parking, will make us easily accessible to both tourists and locals. Additionally, the ability to serve craft beer and cocktails until 1am on weekends will set us apart from other hamburger restaurants in the area and provide a unique experience for our customers.
Founders
Burger Haven was founded by John and Jane Smith, a husband and wife team with a passion for hamburgers and craft beer. John has over 10 years of experience in the restaurant industry, including stints at top hamburger chains and craft beer bars. Jane has a background in marketing and will be responsible for promoting Burger Haven and building a loyal customer base. Together, they have the skills and experience necessary to successfully launch and operate Burger Haven.
Marketing Strategy
We will be promoting Burger Haven through a variety of channels, including social media, email marketing, and local advertising. We will also be partnering with local businesses and organizations to offer discounts and promotions. We will be leveraging the popularity of craft beer and cocktails by promoting these items through targeted marketing campaigns. In addition, we will be using our website and online ordering platform to make it easy for customers to place takeout orders and browse our menu.
Operations
Burger Haven will be open for lunch and dinner, seven days a week. Our kitchen will be equipped with state-of-the-art equipment and staffed by experienced chefs who will be responsible for preparing our burgers, fries, and shakes. We will also have a well-trained front-of-house team to provide excellent service to our customers. In addition to dine-in service, we will offer takeout and delivery through our online ordering platform.
Financial Plan
We are seeking $500,000 in startup funding to cover the costs of leasing the restaurant space, purchasing equipment and supplies, and hiring staff. We are projecting $1.2 million in sales in our first year, with an operating profit of $200,000. We expect to see steady growth in sales and profit in the following years, as we establish ourselves as a popular destination for hamburgers and craft beer in Houston.
Conclusion
Burger Haven is well positioned to take advantage of the opportunity to serve high-quality hamburgers and craft beer in the downtown Houston area. With our convenient location, delicious menu, and extended hours, we are confident that we will be able to attract a large and loyal customer base.