Here are a few different types of loyalty programs that restaurant owners can consider implementing, along with companies that can help them set up and run these programs:
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Punch card loyalty program: In this type of program, customers receive a punch card that they can have stamped or punched each time they make a purchase. Once the card is filled with a certain number of stamps or punches, the customer can redeem it for a free meal or other reward. This type of program is simple and easy to set up, and can be run using physical punch cards or a digital app. Companies that can help implement this type of program include Punchh, Belly, and FiveStars.
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Points-based loyalty program: In this type of program, customers earn points for each purchase they make. These points can then be redeemed for rewards such as free meals, discounts, or special offers. This type of program can be more complex to set up and manage, but can be more engaging for customers and provide more opportunities for targeted marketing. Companies that can help implement this type of program include Belly, FiveStars, and LoyaltyPlant.
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Tiered loyalty program: This type of program divides customers into different tiers, with each tier offering different rewards and perks. As customers earn more points or make more purchases, they can move up through the tiers and unlock more rewards. This type of program can be more complex to set up and manage, but can be more engaging for customers and provide more opportunities for targeted marketing. Companies that can help implement this type of program include Belly, FiveStars, and LoyaltyPlant.
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Referral loyalty program: In this type of program, customers can earn rewards for referring friends and family to the restaurant. The reward can be a discount or free meal for the referrer and the referred customer. This type of program can be simple and easy to set up, and can be run using physical punch cards or a digital app. Companies that can help implement this type of program include ReferralCandy, Ambassador, and Referral Rock.
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Membership loyalty program: This type of program, customers pay a membership fee to be a part of the program. They receive exclusive discounts and benefits that regular customers do not. This type of program can be more complex to set up and manage, but it can be more engaging for customers and provide more opportunities for targeted marketing. Companies that can help implement this type of program include Memberful, MemberSpace, and Memberful.
- Punchh: https://www.punchh.com/
- Belly: https://www.bellycard.com/
- FiveStars: https://www.fivestars.com/
- LoyaltyPlant: https://loyaltyplant.com/
- ReferralCandy: https://www.referralcandy.com/
- Ambassador: https://www.getambassador.com/
- Referral Rock: https://www.referralrock.com/
- Memberful: https://memberful.com/
- MemberSpace: https://memberspace.com/
- Memberful: https://memberful.com/
It's important to note that these are just a few examples of the types of loyalty programs that restaurant owners can consider. Depending on the specific needs and goals of their business, there may be other types of programs that would be more suitable. Additionally, it's important to have a plan on how to communicate and promote the program to attract and retain customers.